April 12, 2012

The Non-Designers Design Book ****

**** The Non-Designers Design Book, Robin Williams, 2008

I can't possibly say enough good things about this book. As a visual novice taking on the task of designing book interiors and marketing collateral for Wunderfool Press, this book rightly assumes I know nothing and goes from there.

If you're not sure whether it's worth picking up, go to the preview on Amazon and scroll down to page 12. If that doesn't sell you, then the book is not for you. Williams doesn't have that much to say about book design, neither covers nor interiors, but the principles she sets down are universal and the concepts are easily applied to any visual project that relies on type.

Here are a few of the basic rules of thumb Williams advocates:

  • Don't be a wimp.
  • Don't use 12-point type.
  • Don't use Times, Arial, Helvetica, or Sands.
  • Don't be a wimp.

I jest. But only a little. Each page of the book is a beautiful visual, and the content is simple and foundational. If you are a novice and have to do any layout at all, get this book!

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