Some readers are upset because it costs almost nothing to put the books up on the net (in their argument) so the books should be much cheaper. In this they’re missing a couple of key points–publishers have overhead no matter what format you buy, and you’re not buying paper when you buy a book, you’re buying story–but it doesn’t matter because public perception of worth becomes reality. What should be a question of “How much is this story by Jennifer Crusie worth?” becomes, “Well, I’ll pay $14.99 for Welcome to Temptation in trade paperback because that’s worth it, but I won’t pay that $9.99 for the same story in e-format because they’re ripping me off.” One’s wine in a bottle and the other is wine in a box. Same wine, but the perception of the value of that wine is different.
Funny because I also balk at paying what I see as too much for an ebook, but she really hit the meat of the matter when she said we're not buying a format, we're buying a story.
I'd be interested to hear your thoughts and watch this space in the coming weeks for news of eFred at a reasonable price and some other goodies.